Veetee
Veetee is a heritage food brand best known for premium ready-to-heat and dry rice, sold direct to consumers and through global retailers across the UK and the US. Kiebot builds and runs the Veetee direct-to-consumer ecommerce platform at shopveetee.com, plus the AI layer that powers product discovery, personalisation, and customer support across both regions.
The Challenge
Veetee needed a partner that could build and operate a two-region ecommerce platform without rebuilding the team for every market, and add AI features that genuinely lift conversion and reduce support load. The brief: a fast platform that converts, an AI layer that customers actually use, and a roadmap that keeps moving while the day-to-day storefront stays steady.
Our Solution
Kiebot delivered a tailored solution focusing on scalability and user experience. Key features include:
- A dedicated product engineering pod owns the storefront roadmap: design, build, ship, repeat.
- Business analysts shape every feature before code, so the build matches commercial intent rather than guesses.
- A QA team protects the conversion path: catalogue, search, PDP, checkout, and post-purchase flows.
- AI-fluent engineers shipped semantic search, product recommendations, and a conversational assistant that resolves common support questions before a human is paged.
- Project management coordinates UK and US release cadence so the two markets stay in lockstep without slowing each other down.
Kiebot capabilities on this engagement
- AI-fluent senior engineers
- Business analysts
- Dedicated QA team
- Project management
- UK and US market expertise
- AI product experience (search, recs, chat)
Product engineering team
Key Results
- 2Markets (UK + US) live
- AISearch and chat shipped
- HighMobile conversion lift